Lead · 23 May 2025
Decided to rebuild deepsoni.com as a public company
You are reading the next event.
→ +10.0% on $DEEP
Featured · Annual letter 2026
To our shareholders. →
12 May 2025
Happy To Help — earning platform development begins
Free training was step one. Step two: a platform where underprivileged people earn a real income doing basic online tasks.
03 May 2025
Clone — decision-making is the next limiting factor
If shipping and outreach and reputation all get automated, the bottleneck moves to the human in the middle. Clone aims at that.
01 May 2025
Spring 2026: shipping every week
Cadence locked. Drift is a flywheel now.
The Archive
Back issues, all the way down
19 Apr 2025
Brandayd v0 — first AI-monitoring run
+6.0%
01 Apr 2025
Happy To Help cohort 3 begins (40 interns)
+5.0%
01 Mar 2025
DealHunter incubation begins
+4.0%
01 Feb 2025
WebAgent shipped recipes engine
+7.0%
01 Jan 2025
Brandayd scoping begins
+4.0%
01 Jan 2025
Crossed $5k MRR across portfolio
+8.0%
01 Nov 2024
Intrkt beta opens
+14.0%
01 Sept 2024
Lost a major customer on Intrkt
-4.0%
01 Aug 2024
Intrkt alpha — first 10 users
+6.0%
01 Jun 2024
Outreach engine crosses 4M leads
+9.0%
01 May 2024
WebAgent v0 — first headless browser agent
+7.0%
01 Jan 2024
Intrkt scoping begins
+5.0%
01 Oct 2023
Started boxing seriously
+2.0%
01 Aug 2023
Burnout. Took two weeks off.
-3.0%
01 Apr 2023
Outreach engine crosses 1M leads indexed
+8.0%
01 Jan 2023
Happy To Help registered
+6.0%
01 Jul 2022
Started building outreach engine (the future of $REACH)
+4.0%
01 Jan 2022
Cleared NDA placement at top trading firm
+10.0%
01 Jan 2022
Failed first SaaS attempt
-6.0%
01 Feb 2021
Built a Discord bot that got 10k servers
+12.0%
01 Jul 2020
First freelance job ($40)
+8.0%
01 Jan 2020
Lost interest in math, found programming
+5.0%
01 Jan 2019
Started options trading. Lost money.
-8.0%
01 Oct 2018
First website built
+6.0%
16 Aug 2016
First line of code
+4.0%
01 Jun 2007
IPO: first computer arrives
+0.0%